Nonfiction Feature: The Start-Up Puzzle by Robert van Pappelendam #nonfiction #business #rabtbooktours @RABTBookTours

 

Nonfiction / Business

 

There’s a lot of over-promises and incorrect advice being given online on starting a successful enterprise. This wrong advice could cost someone their life savings and importantly ruin their life ambition and dream. Therefore, in partnership with the Erasmus University Rotterdam, we decided to pull together a practical how-to guide explaining the process successful start-ups go through: The Start-up Puzzle. It explains the different steps by using real-life examples and has an academic section explaining the theory behind these steps, all augmented by interviews with experts in the field of start- and scale-ups. What makes this guide unique? Real-life examples and expert interviews augmented with a birds-eye overview of the academic theory create a practical guide that is both understandable, practical, and implementable.

 

About The Author

RvP is known as the go-to person to simplify & break down complex business challenges into understandable questions you can deal with. He has a remarkable 30+ year track record as both a senior leader in a Fortune 50 company in operational regional and local jobs, global marketing and strategy roles, innovation and external ventures jobs - world of abundance of resources, shortage of  entrepreneurship. On the other hand, he was closely involved as an entrepreneur and advisor to many start & scale-ups in FMCG, Luxury, and MedTech, a world that is often dominated by scarcity, and thus the only way to survive is by taking risk, and coming up with creative out of the box solutions that have never been done before. Currently, he is active as a senior consultant, advisor to start & scale-ups, an avid (public) speaker, a University lecturer, and a high-altitude tour skier, Robert strives to make a difference in the lives of those who aspire to be involved in creating new ventures, in starting enterprises as well as big Corporates that want to be inspired by the creativity that a culture of scarcity breeds.

 

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